Salus Brand Redesign and Suite Expansion

The challenge was to represent complex ideas around AI, risk, and process safety in a way that felt engaging yet technically credible. The redesign reconnected Salus with its HSE roots—bringing back clarity, precision, and professional cues—while still retaining subtle playful elements. A unified 3D visual language, soft gradients, and a clean tech-oriented aesthetic balanced seriousness with approachability, ensuring the brand remained innovative without losing relevance to the energy industry.

AI integration: ChatGPT and DALL·E used for concept generation, combined with Photoshop for final edits and refinements

For the design of Salus Suite, a family of three software products under the Salus umbrella brand, the goal was to create a visual system that maintained consistency with the parent identity while ensuring differentiation among the sub-brands.

I kept core brand assets from Salus—such as geometric shapes, framing elements, the signature ribbon motif, line overlays referencing HSE schematics, a soft gradient background, 3D iconography, and typographic structure. To distinguish the Suite products, each was assigned its own color palette, establishing individuality within a unified design language.