Serial Box - 70s Inspired Visual Identity
Federico Mercante
Serial Box
Creative studio specializing in branded video series, from concept to production. We develop unique formats for both internal communications and branded YouTube content, helping companies build loyal audiences and communicate with impact.
Design Direction
A bold and playful visual language inspired by 70s cereal box aesthetics, vibrant 70s pattern, retro mascots and nostalgic VHS tape references. The identity embraces the idea of “serial” as both storytelling and repetition, mixing fun with a strong brand personality.
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Posted Sep 5, 2025
Created the brand identity for Serial Box, with a 70s-inspired aesthetic. Designed logo, brand character, website, and other applications for a bold brand.
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Timeline
Jun 1, 2025 - Aug 1, 2025
