Transformed the client's e-commerce website to align with branding and optimized the purchase journey, resulting in a 76% reduction in bounce rate
OUTCOMES
Achieved a remarkable 34% boost in conversion rate with the introduction of a product bundling and customization feature.
Elevated CSAT by 80% through redesigned landing pages on Figma, improved mobile responsiveness, and the incorporation of a customer support portal.
Surge in US customers mainly due to enhanced CX, cohesive branding across website & social media channels
Strategically expanded their services to other areas like Corporate gifting and custom gifting based on data from user research.
PROBLEM
Our client expressed concerns about the lack of traction on her online shop since its launch six months ago.
Challenges of the e-commerce website include:
Low website traffic and engagement.
Inadequate conversion rates and online sales.
Poor user experience leading to high bounce rates.
Limited customer satisfaction and retention.
SOLUTION
Rewrite core messaging and value proposition
A new, mature brand
New website, redesigned to generate sales
Content strategy to build brand visibility
Polished templates for social media & email marketing for brand recognition
Foreground human-centred design practices in their in-store customer experience
Website Refresh
Website Refresh
Brand refresh for Website & Social media
