Easyplant

Easyplant is an innovative company that sells plants in smart self-watering plant pots. Their plants literally water themselves. Easyplant contracted me to redesign a website originally created for a startup into the website of a successful revenue-generating company. The focus was on enhancing the user experience, fostering trust, and optimizing conversions. Over the course of the project, which spanned just over a year, the company grew to $200 million in revenue, with all purchases made exclusively through the site. As a result, each change was rigorously tested and released only after thorough testing.