Client Challenge Following a successful initial product launch that resulted in a complete sellout, Atlas Hydration needed to elevate their digital presence to attract potential investors while maintaining their brand's premium positioning in the hydration market.

Strategic Approach Leveraging my deep industry knowledge and understanding of competitor landscapes, I conducted a comprehensive analysis of Shopify themes to identify the perfect foundation for Atlas Hydration's evolved brand vision. The redesign focused on creating a sophisticated, investor-ready presentation while maintaining scalability for future brand development.

Engineered custom Liquid code modifications to enhance user experience and product presentation

Developed an intuitive flavor selection system with dedicated landing pages to improve analytics tracking

Implemented a strategic "Coming Soon" system to maintain engagement during inventory transitions

Created a custom comparison chart and circular graph to effectively communicate product benefits

Optimized product page layouts with streamlined purchase buttons and integrated social proof through video content

Integrated premium Adobe fonts to elevate typography and brand consistency

Responsive Design The entire platform was carefully optimized for seamless performance across all devices, ensuring a consistent brand experience regardless of screen size.

Future-Forward Approach The design framework was strategically structured to accommodate future premium assets, setting the stage for easy integration of custom photography and video content once investment funding is secured.

This project showcases my ability to balance immediate business needs with long-term scalability, creating a professional e-commerce presence that serves both current customers and potential investors.