Orchestrated a complete digital transformation for a premium teak furniture brand, elevating their e-commerce presence from a basic Dawn theme to a sophisticated, custom-designed Shopify experience that now leads their market segment.

Key Project Components:

Migrated from standard Dawn theme to a premium Shopify framework with extensive customization

Created and edited original photography and videography that captures the timeless elegance of teak furniture

Implemented a luxury visual direction inspired by Zara Home's sophisticated aesthetic

Developed custom user flows optimized for high-end furniture shopping behavior

Crafted a responsive design that showcases product craftsmanship across all devices

The redesign focused on conveying premium quality through:

Editorial-style product photography highlighting material authenticity

Cinematic video content showing furniture in curated spaces

Thoughtful typography and spacing that reflects luxury positioning

Intuitive navigation designed specifically for furniture shopping

Rich product detail pages that emphasize craftsmanship

This transformation positioned the brand as the design leader in their niche, setting a new standard for teak furniture e-commerce. The project demonstrates my ability to execute high-end visual direction and create custom e-commerce experiences that elevate brands in competitive markets.