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Nicolas Carvajal

Graphic Designer
Photographer
Video Producer
Adobe Photoshop
Amazon Brand Analytics
Canva
.
I took on the challenge of completely transforming how customers experience teak furniture through Amazon's marketplace. Starting with deep market research, I spent weeks studying how furniture photography could better connect with customers - focusing on angles that showcase craftsmanship, lifestyle shots that help customers envision the pieces in their homes, and detail work that highlights the natural beauty of teak.
Taking this vision from concept to reality, I planned and directed photoshoots for 20 unique furniture pieces. Each shoot was carefully orchestrated to capture the essence of the product while maintaining a consistent brand aesthetic. I personally shot, edited, and color-graded hundreds of images, ensuring the rich warmth of the teak wood came through authentically on screen. The project expanded to include video content, where I created short clips that demonstrated the quality and scale of each piece. Beyond the creative work, I conducted detailed keyword research for each listing, optimizing the product descriptions to connect with Amazon shoppers. The end result was a cohesive brand presence that stood out in the marketplace and helped customers make confident buying decisions.
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