Brand identity for a healthy ecommerce

Comperando is a healthy ecommerce where to buy local fresh food and it was born to pass on good habits related to healthy eating, emphasising simple, local products and taking us back to the ancient traditions of growing and harvesting.

I recently worked with them to develope a logo and the brand identity.

I created their pictogram using 4 meaningful elements: semi circle and curved lines that refers to the sun and the hills, the land; the fork or pitchfork that refers to the food and the agriculture, the shopper related to the action of buying something on the ecommerce.