Rebranding a fashion business
Tommaso Baldi
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Posted Aug 9, 2023
Redesigning the visual identity for a fashion brand, including logo suite, brand guidelines, business card, shopper, label, patterns and more.
The main goal was to rework the old logo by making it more massive and in line with the change that the fashion industry has undergone in recent years; all, however, without altering the identity and recognizability of the old visual image of the brand.
Minimalism, stability, sturdiness and self-confidence are all those characteristics that we find in the new visual identity of noellmaggini.
