The goal of this meta campaign was simple:

Worked with Tom's of Maine from the start to pitch three creative directions with supporting visuals. Each concept reflected Tom’s of Maine’s brand voice and set the stage for a campaign that felt authentic and approachable.

We wanted each item to feel like it belonged in your day, not just as a brand, but as a friend. Through stop-motion animation, the products take on a fun quality that says, “We want to be part of your everyday.”

One of the biggest challenges was balancing information and personality within the copy. As the products interacted with their environments, the on-screen text needed to respond playfully, almost conversationally.

The four products feel like a group of friends you’re happy to see together, and you hope to meet again. That familiarity carries over when a viewer spots them later on the shelf, turning emotional connection into buy power

Musically, I wanted the campaign to move with joy. I built the score using layered stems, combining a drumline-inspired rhythm with bright brass melodies to create momentum without overpowering the visuals. The result feels rhythmic, energetic, and alive.

The final deliverables gave Tom’s of Maine a complete set of creatives optimized for every Meta placement. The client was thrilled with the results, and this campaign became the last creative produced before their full packaging redesign

Roles: Concept Development, Video Editing, Motion Design, Sound Design

Deliverables: meta Ad Suite (22 variations optimized for all placements)

Tools: Final Cut Pro, Logic Pro, Premiere Pro, After Effects,iZotope RX