Meta Campaign for Tom's of Maine

Nathanael Sams

1 collaborator

Audio Editor

Adobe Creative Suite

Advertising

Tom’s of Maine | Meta Ad Campaign

Multi-phase Meta ads for Tom’s of Maine, scaled across formats and products.

The goal of this meta campaign was simple:

Breathe Life into the Products.

Product Portfolio I Hero Creative I 16x9

Concept Development

Worked with Tom's of Maine from the start to pitch three creative directions with supporting visuals. Each concept reflected Tom’s of Maine’s brand voice and set the stage for a campaign that felt authentic and approachable.

Production

After concept approval, production began with a 16x9 hero version, followed by optimized edits in 4x5, 9x16, and 1x1 to fit every Meta placement.

Product Portfolio I Hero Creative I 4x5

Product Portfolio I Hero Creative I 1x1

Product Portfolio I Hero Creative I 9X16

Absolutely incredible! Excited to launch. Thanks Nathanael! - Client

Results

The final deliverables gave Tom’s of Maine a complete set of creatives optimized for every Meta placement. The client was thrilled with the results, and this campaign became the last creative produced before their full packaging redesign

Roles: Concept Development, Video Editing, Motion Design, Sound Design

Deliverables: meta Ad Suite (22 variations optimized for all placements)

Tools: Final Cut Pro, Logic Pro, Premiere Pro, After Effects,iZotope RX