Alata Gold

2,039 Followers, 148 Following, 1,040 Posts - See Instagram photos and videos from AlataGold (@alatagold)

Alata Gold is heritage reimagined — a brand honoring the timeless craft of African black soap and the women who created it.

I worked with the team to tell that story through strategy, design, and presence to build a brand that felt both modern and deeply rooted.

What I did: •⁠ ⁠Co-managed social media with the agency team •⁠ ⁠Created visuals and copy inspired by African luxury •⁠ ⁠Designed a brand mood board to guide photoshoots •⁠ ⁠Advised on social storytelling and global positioning

The result? 45% higher engagement and a 30% lift in brand awareness across Ghana and international markets — turning tradition into a movement.

📍@alatagold