Alata Gold
Esther Gichuki
2,039 Followers, 148 Following, 1,040 Posts - See Instagram photos and videos from AlataGold (@alatagold)
Alata Gold – Celebrating the African Woman
Alata Gold is heritage reimagined — a brand honoring the timeless craft of African black soap and the women who created it.
I worked with the team to tell that story through strategy, design, and presence to build a brand that felt both modern and deeply rooted.
What I did:
• Co-managed social media with the agency team
• Created visuals and copy inspired by African luxury
• Designed a brand mood board to guide photoshoots
• Advised on social storytelling and global positioning
The result? 45% higher engagement and a 30% lift in brand awareness across Ghana and international markets — turning tradition into a movement.
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Posted Oct 15, 2025
Amplified Alata Gold’s celebration of African beauty through authentic storytelling.
