Digital Communications
Esther Gichuki
Aspen International Africa – Ideas. Dialogue. Impact.
Aspen International Africa sits at the heart of big ideas — convening leaders, changemakers, and thinkers to spark dialogue and drive impact across the continent. Their work bridges purpose and practice, translating insight into meaningful action.
I joined the team to strengthen how those stories were told — ensuring every newsletter, post, and event reflected the quality and depth of the work happening behind the scenes.
What I did:
• Created program newsletters with 70–80% open rates
• Oversaw webinar and event communications collateral
• Managed video edits and distribution to YouTube
• Wrote and published blog stories capturing leadership in motion
• Launched a LinkedIn newsletter that hit 1,000+ followers in the first week
• Tested and analyzed a LinkedIn ad campaign
The result? A more visible, connected, and consistent digital presence. One that matched the depth and excellence of the work happening behind the scenes.
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Posted Oct 15, 2025
Strengthened Aspen International Africa’s storytelling and digital presence through high-performing newsletters, multimedia content, and strategy.
