Silkcare Shop Ecommerce

Rachele Carpignano

Visual Designer
Web Designer
WooCommerce
WordPress
The brief was to develop and design a fully operational ecommerce from start to the end result by selecting a niche product to sell, implementing a brand strategy and visual brand identity and set up 10 products for the ecommerce.
The creative process consisted in a market research on silk accessories to have an overview of the market, the demand and the growth possibilities. Then I moved to the keywords research to define the most purchased products and in which country could be sold and to help me with the naming process to register a new domain. 
Once the domain was registered, I designed the logo and the other brand elements to have a define look&feel of the brand. I designed the webpage on Wordpress using Divi as a builder. I have integrated Woocommerce and connected it with Aliespress as the source of the products to export.
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