When Sarah, a wellness consultant, came to me, she was frustrated.
She had deep industry knowledge, a beautiful website, and a loyal (but small) client base—but no online visibility. Her content was inconsistent, her SEO was non-existent, and her inbox was quiet.
She knew content marketing could help but had no time or strategy to make it happen.
The Challenge:
No clear content plan
Writing was sporadic, with no SEO structure
Website visitors weren’t converting into clients
She didn’t sound like the expert she really was
The Solution: Thought Leadership Through Blog Content
We started by identifying her niche’s top pain points and questions. Then I created:
A content strategy built around high-intent, search-friendly topics
Bi-weekly blog posts that were SEO-optimized, engaging, and aligned with her services
Clear CTAs to capture leads and build her email list
The blogs didn’t just attract traffic—they built trust.
Over the next 3 months, her site traffic grew steadily, she ranked for industry keywords, and—most importantly—started getting qualified leads from people who already saw her as the go-to expert.
Sarah went from struggling to be seen… to sought after. That’s the power of strategic content—and that’s what I bring to every project.
