I worked with a client who runs a digital product business and needed a welcome email sequence that didn’t just say “hello,” but actually converted new leads into paying customers. Their main goal was to build trust fast and guide subscribers toward their core offer within the first few days of joining the list.
The challenge? Their audience was cold—mostly people coming from a free lead magnet—and they didn’t have a clear voice or brand tone nailed down yet. So before writing a single word, I did a deep dive into their product, past emails, and customer feedback to understand what resonated. Then I crafted a 4-part welcome sequence that combined value, storytelling, and subtle selling.
The result? Within the first week, the client messaged me saying, “People are replying to the emails—and some already bought!” It felt great to know the sequence didn’t just look good on paper, but actually moved the needle for their business.
