eCommerce Site Rebrand

Digital Merchandising | UX Design and Research

While at Rifle Paper Company, I balanced a role between the Marketing team and the Product team. I worked with our Senior Marketing Manager and external agency partner for advertising campaigns, as well as our Developers, Senior UX Designers, Product Manager, and external UX Research agency to rebrand our website, as well as determine a style guide. I was charged with managing our asset collection and copywriting UI as well as product descriptions, FAQs, and transactional emails. I built the personalized product page in Adobe Magento, determined proper user flow, and photoshopped assets into their buttons. I also used Google Analytics to decide proper positioning of products for Best Sellers or the "Sale" page based on inventory and quantity sold.