YouTube Brand Lift Studies

My team at The Walt Disney Company was in charge of Paid Search and Organic Search, as well as YouTube and Pinterest Management for DPEP, Aulani, DVC, Disney Cruise Line, and sometimes ShopDisney. This included working with Messaging, Strategy, and Yellow Shoes for copy and design, well as external partners such as Google, Microsoft, Adobe, Yext, TripAdvisor, and more. As a pioneer in innovation in the media and tech space, the team was tasked with trying new features, such as YouTube Brand Lift studies against competitors and Google Image Ads. Lastly, the SEO team worked with Snapchat for location filters, Yext for keeping location open/close times updated, and internal partners for ensuring our websites were matching with consumer searches on search engines.