The Rockaway Experience & Co [ Ultimate Branding Experience ]

Introducing The Rockaway Experience & Co, a picnic brand that offers unique and delightful outdoor experiences. Inspired by the beauty and tranquility of Rockaway Beach, they aim to provide a refreshing and relaxing escape from the hustle and bustle of everyday life in the city.



Secondary Logo

About The Brand

The Rockaway Experience & Co brand's aesthetic is characterized by a bright pastel color palette that provokes a cheerful and inviting vibe. The soft, muted hues of pink, blue, and green create a soothing and calming atmosphere, perfect for unwinding and enjoying a picnic with loved ones.



Moodboard

Brand Concept

The brand concept of The Rockaway Experience & Co is a harmonious fusion of bright pastel colors and natural, organic elements. It is designed to captivate attention while maintaining a soothing and relaxed atmosphere. The use of typography and textures adds a rustic charm, evoking feelings of warmth and comfort. The overall brand exudes a bright and cheerful aura, inviting people to indulge in a delightful and inviting outdoor experience that combines vibrant energy with a sense of tranquility.



Visual / Logo Mark

Logo Design Concept

The logo captures the carefree and relaxed spirit of beachside picnics, designed with hand-drawn shapes and a playful, funky font that exudes a sense of fun and enjoyment.



Logo design and variations

Branded visuals, brand in action & social media posts



Instagram Mockup

Mockup / Business Cards

Mockup / Coaster

Mockup / Matches