Introducing The Rockaway Experience & Co, a picnic brand that offers unique and delightful outdoor experiences. Inspired by the beauty and tranquility of Rockaway Beach, they aim to provide a refreshing and relaxing escape from the hustle and bustle of everyday life in the city.
Secondary Logo
About The Brand
The Rockaway Experience & Co brand's aesthetic is characterized by a bright pastel color palette that provokes a cheerful and inviting vibe. The soft, muted hues of pink, blue, and green create a soothing and calming atmosphere, perfect for unwinding and enjoying a picnic with loved ones.
Moodboard
Brand Concept
The brand concept of The Rockaway Experience & Co is a harmonious fusion of bright pastel colors and natural, organic elements. It is designed to captivate attention while maintaining a soothing and relaxed atmosphere. The use of typography and textures adds a rustic charm, evoking feelings of warmth and comfort. The overall brand exudes a bright and cheerful aura, inviting people to indulge in a delightful and inviting outdoor experience that combines vibrant energy with a sense of tranquility.
Visual / Logo Mark
Logo Design Concept
The logo captures the carefree and relaxed spirit of beachside picnics, designed with hand-drawn shapes and a playful, funky font that exudes a sense of fun and enjoyment.
Logo design and variations
Branded visuals, brand in action & social media posts
Instagram Mockup
Mockup / Business Cards
Mockup / Coaster
Mockup / Matches
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Posted Jun 17, 2023
The Rockaway Experience & Co needed a new brand identity that was unique and also translated the essence of nature's serenity.