Athletic Avenue — Brand Identity & Web Design

Athletic Avenue is a gym that provides a wide range of classes and services to help individuals reach their fitness goals, in a welcoming and inclusive environment.

They offer a wide variety of fitness services, including cardio workouts, strength training, yoga classes, personal training sessions, and nutrition coaching.

The versatile logo, combining 'A' with a dot in 'O,' adapts to different geometric forms for various fitness services. It's simple, bold, and memorable, reflecting the gym's contemporary image with contrasting colors and modern typography.

I crafted posters, business cards, and name tags for cohesive branding. The web design is functional, with tailored pages for easy booking of different services, attracting and converting new clients.