Fashion website redesign
Nour Ben Brahim
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Posted Dec 11, 2023
I undertook this project as a design test task with a deadline of five days for it's completion.
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About Tagwalk
Tagwalk is a free fashion search engine which allows the user to search for runway
looks, trends, accessories, beauty and fashion news by filters : keywords, seasons,
cities.
Founded in 2016, Tagwalk generates 110 000 monthly unique users, with 82% of the
traffic coming from fashion industry professionals: stylists, editors, designers, and
buyers among others.
Its database has over 340 000 pictures, 15 000 + keywords and 3 000 000 + user
researches.
Tagwalk has access to millions of data signals live during the runway shows: what
fashion power players look at, search for and have their hearts on.
In other words, Tagwalk is a credible authority on where the global fashion industry
stands today and where it is headed tomorrow. We make research simple and package
smart data.
Background
Tagwalk is looking to revamp its homepage to provide visitors with an engaging and
user-friendly experience that effectively communicates our brand identity and the value
of our services. We are seeking a talented Graphic Designer with UX/UI expertise to
propose a fresh design concept for our homepage.
Objective: Your task is to redesign the Tagwalk homepage. The new design should be
visually appealing, intuitive to navigate, and optimized for both desktop and mobile
devices. The design should reflect our brand's personality and values.
Key Requirements
Visual Appeal: Create a visually stunning homepage design that captures the essence
of Tagwalk's brand. Utilize a clean and modern design approach.
- User Experience: Ensure a seamless user experience with easy navigation, clear calls
to action, and an intuitive layout. Consider how users will interact with the page.
- Mobile Responsiveness: The design must be responsive, adapting smoothly to various
screen sizes, including mobile phones and tablets.
- Content Placement: Strategically place key content elements and calls to action to
maximize user engagement.
Make sure that the following content elements are present on your proposal:
● Tagbook (Tagwalk clients)
● Designer of the week
● Tag Talent
● Weekly poll
● News
● Talks
● Subscribe to a newsletter
● Models / new faces
