Social Media Management is not just about engagement, getting more likes, and getting more views. It's about setting up a strategy that will help you create or make a brand, post timely and creative visuals to reach more people, and building a community that will lead to future conversions.

Social media engagement is indeed a crucial part for every business or personality who wishes to get more engagement without spending too much on advertisements that won't even pay off.

This problem has increased over the year making it hard to rank higher in any platforms. Ads is no longer as easy as before too! And tags are no longer as effective as it was before. As of this time, people start to check on those who gives quality postings where they can learn from and resonate from.

Social media management isn't a rocket science! But you need to learn how to connect with your audience. So in my experience handling social media, I have learned a lot of tricks that can really boost one's presence in social media.

If you think it's just about posting, this won't work unless you connect and build your own community.

Here's a sample step by step way on how I work on social media marketing of Instagram:

I often start with Identifying objectives, whether it's brand awareness, engagement, or lead generation. This will help me provide satisfactory work to client.

Making sure the client must have a recognizable profile picture.

Write a compelling bio with relevant keywords that is related to what the brand is about.

Adding link to website or landing page.

Planning a content calendar for postings.

Editing a mix of photos, videos, and stories.

Maintain a consistent visual theme that is according to the brand.

Research and use relevant hashtags.

Create a branded hashtag if applicable.

Respond to comments and direct messages promptly.

Engage with your followers' content.

Use Instagram Insights to track performance.

Adjust your strategy based on analytics.

Instagram is already a satuated platform with so many businesses and social media personalities around the world but with proper strategy and quality content, any one can still make their place in the market. In requires a thorough research and a proper knowledge to keep a social media running!