Esquina do Avesso
Julia Vasaki
Avesso Group
Content Creation and Social Media Management for a modern Portuguese restaurant
A cozy and inviting atmosphere accompanied by mouth watering dishes, Esquina do Avesso is located near the beach and is the perfect spot to meet up with friends regardless of the occasion.
Looking to create something new while keeping ties with its' origins, these dishes are inspired by traditional Portuguese cuisine but bring forward a new take full of delicious smells. I was contacted to create content and help with their social media, mainly Instagram, after working with another restaurant on the Avesso Group.
Process & Challenges
After talking with the owner and manager about their main goals, it became clear that their target audience consisted mainly of people between 25 and 40 years old, who value not only the food but also the experience. With that in mind, the photos had to communicate quality but also playfulness.
Since we were only gonna be able to shoot a certain amount of dishes, we selected the ones people seemed to have more interest in and were also very visually appealing. Bellow are some images.
Check out more images in the link bellow
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Posted Jan 28, 2022
A twist on traditional Portuguese cuisine in need of help reaching their target audience. Content creation and social media management.
