Whimsical Branding and Packaging for Pip n’ Puffs
Anna Tran
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Posted May 8, 2025
A charming mock snack brand with dreamy visuals, soft colors, and cute mascots designed to spark nostalgia and sweet storytelling. (
Introducing: Pip n’ Puffs! The snack brand that lives somewhere between a pastel dream and a Saturday morning cartoon. This project let me dive headfirst into character-driven branding, playful packaging design, and the art of making people say: “Wait… I want this to be real.” From chubby mascots to snack bag layouts, I built a world where sweet meets slightly unhinged (in the best way possible). A love letter to visual storytelling, soft aesthetics, and designing with both strategy and silliness in mind. #PackagingDesign #BrandDesign #VisualStorytelling #WhimsicalBranding #Illustration #PassionProject #PastelSnackCore #SnackButMakeItArt