Brand and web concepts for Fulfill, a natural energy drink designed to meet the needs of modern, healthy conscious consumers.
Logo design: word play with fulfill and fuel.
Persona 1 : Sophie is a young professional, she doesn't drink coffee and she rather have a vitamined drink. Unlike coffee, Fuelfill doesn't keep her up at night.
Persona 2 : Jonathan is outdoor most of the day and wants a refreshing drink he can sip on throuhout the day.
Persona 3 : Mona is a dancer; she wants to feel energized while keeping her focus. Her dance movements require stability, calm and attention to detail.