ELSA JEANS: Elevating Her Brand with Video Marketing
Anderson Alves |Pro editor 📽️
The client
Elsa Jean, a branding expert and podcast host, had a highly successful Instagram channel with over 2 million followers. However, when she launched a new Instagram channel for her podcast, HeartbreaksPod, which focused on relationships, she faced unexpected challenges in growing her audience and engagement.
The challenge
When reached out to me, her main struggles were:
Despite her success on her main Instagram account, her new podcast channel had very low engagement, averaging fewer than 500 views per video.Her channel started with only 200 followers, making it difficult to attract a wider audience.Her video content lacked the engaging, high-quality editing needed to captivate viewers and stand out in the crowded relationship niche.
The Solution
I partnered with Elsa to create a tailored strategy to address her challenges:
Video Editing for Engagement: I edited her podcast videos to make them more dynamic and visually engaging, adding captions, animations, and highlights that resonated with her target audience.Content Strategy: Worked with Elsa to develop short-form, highly shareable clips from her podcast episodes, optimized for Instagram’s algorithm.
Audience Growth: Helped her build a consistent posting schedule and crafted content designed to drive interaction and follower growth.
For example this video reached more than 350.000 views😎
The results were transformative:
Her HeartbreaksPod Instagram channel grew from just 200 followers to over 19,000 in a few months.Her videos now receive regular and increasing views, creating a steady audience base.Elsa’s engaging content began sparking meaningful conversations about relationships, helping her solidify her niche in the podcasting world.
Final Thoughts
Working with Elsa was an absolute pleasure. Her passion for discussing relationships was inspiring, and seeing her podcast channel thrive after our collaboration was incredibly rewarding. It was an honor to be part of her journey to success
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Posted Dec 23, 2024
I helped my client gain much more reach and notoriety on social media, with captivating edits and meticulous strategies, work carried out successfully.
