CURAME | Brand Presentation
Bodhana Sundaresan
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Posted Nov 16, 2024
Brand strategy & identity for an innovative haircare brand. The project involves designing a visual identity crafted strategically with 3d product animations.
About the Brand
CURAME is a premium hair care brand dedicated to restoring the health and vitality of every strand. At its core, the brand believes that truly beautiful hair begins with a strong foundation of nourishment, repair, and protection.
Values & Goals
With a focus on high-performance formulas, They offer a curated range of products designed to address the most common hair concerns- damage, lack of growth, and dullness.
They are committed to empowering individuals to take control of their hair health, offering solutions that not only restore and rejuvenate but also build confidence. In a market saturated with quick fixes, CURAME stands out by offering true hair transformation- healthy, beautiful hair with strength and vitality.
Product visual for Curame describing the mission of the brand
Logo Design Concept
The logo created is bold and condensed design embodying strength and simplicity, reflecting the brand’s dedication to effective, premium haircare. Its compact form enhances visibility and versatility, ensuring recognition across all platforms. Clean lines and modern typography, aligning with CURAME’s commitment to new-age innovative hair solutions.
Promotional content for Curame
Business card design for Curame
Colour Palette
The brand colours feature shades of blues conveying purity and calmness while the colour parings and contrast show boldness. These muted blues and light tones evoke freshness and reliability, aligning with the brand’s restorative haircare focus.
Brand colours of Curame and how it has been incorporated into the visuals
Mockups & other Brand Elements
Packaging design for Curame
Mailer design for Curame
Social media design for Curame
Website mockup for Curame
Brand illustrations for Curame