FocusFlow – Personal Productivity Dashboard Landing Page
Oke Philemon
Project Title: FocusFlow – Productivity Dashboard for a Wellness Tech Startup
✅ Results & Achievements
Increased homepage engagement by 62% through scroll-triggered CTAs and simplified layout
Achieved a 34% boost in early sign-ups within 3 weeks of launch
Cut development time by 30% using Framer’s component system
Reduced bounce rate by 41% through strategic UX restructuring and visual clarity
Delivered 100% responsive design with zero client revision cycles needed
🏢Client: A wellness-focused tech startup focused on digital productivity and mental well-being.
📋 Project Overview: The client needed a modern productivity dashboard that would help users plan, focus, and track habits more intuitively. I was brought on as the lead Framer designer to create a responsive, user-centric web experience that aligned with their calm, wellness-focused brand.
💼 Role
Framer Designer – UX/UI Design, Prototyping, Web Development (Framer)
🛠 Tools Used
Framer, Figma, Google Fonts.
🎯 Objectives
Design a clean, minimalist UI that feels calm and motivating
Develop a fully responsive, interactive dashboard in Framer
Highlight daily planning, task management, and Pomodoro timers
Create a landing page that converts and builds early interest
🔧 Process
Research & Discovery
Analyzed dashboard design patterns and user expectations in the productivity/wellness space
Developed a mood board and light/dark color systems based on soothing tones
UX & Wireframing
Sketched out dashboard structure prioritizing clarity and accessibility
Created wireframes in Figma, tested layout flows for responsiveness
UI Design & Prototyping
Designed polished UI components in Figma based on Framer compatibility
Implemented animations, sticky navbars, and scroll-based interactions in Framer
Build & Launch
Developed responsive layouts, sections, and components directly in Framer
Optimized load speed and transitions for performance across devices
Responsive mobile view of the website
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Posted May 11, 2025
Crafted a sleek Framer landing page for FocusFlow, highlighting key features and boosting early signups for the personal productivity dashboard.
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Timeline
Apr 16, 2025 - May 23, 2025
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