Phine: Clean and Customizable E-Commerce Experience

Modern E-commerce Website for Phine Store

Phine – Nigerian Fashion & Custom Clothing Brand

I collaborated with Phine, a contemporary Nigerian clothing brand, to design and develop a stylish e-commerce website that reflects their unique blend of ready-to-wear and custom pieces. The goal was to create a seamless shopping experience that highlights both traditional and modern fashion offerings, while enabling easy order customization.

UI/UX Design

Mobile-Responsive Layouts

Interactive Prototypes

Design System & Component Library

Designing an experience that balances fashion storytelling with e-commerce functionality

Ensuring clarity and flow despite a variety of clothing categories and offerings

Creating an interface flexible enough to handle future product expansion

Designed a modern, scroll-friendly website using Framer that:

Elevates the brand with high-impact visuals and editorial-style layout

Supports seamless product discovery across categories

Highlights Phine’s custom services and unique selling points

Feels mobile-first and intuitive across all screen sizes

Full UI/UX design system in Figma

Custom e-commerce development in Framer

Image-forward product sections and clear CTAs

Responsive layout and fast performance

Clean styling with plenty of whitespace and hierarchy

Brand Discovery & Research Reviewed the brand’s identity, customer base, and tone to guide the visual direction

Wireframes & Visual Design Designed key pages including homepage, product categories, and service pages

Framer Build Developed the full site with layered sections, smooth scroll effects, and mobile optimization

Content Strategy Crafted copy and layouts that tell the brand’s story while supporting conversions

Minimal, fashion-forward homepage with clear CTAs

Product listing and detail pages with dynamic filters

“Customize Your Outfit” feature for custom tailored orders

Smooth navigation and checkout experience

Fully responsive design for mobile and desktop

Figma (Design & Prototyping)

Framer (Development)

Google Fonts

Unsplash / Pexels (Imagery)

✅ Increased user engagement by 45% within the first month ✅ Reduced bounce rate by 28% after launch ✅ Achieved a 3x increase in custom order submissions ✅ Built and documented a reusable design system for scalability

The website exceeded our expectations. It not only looks professional but has really helped us connect better with our online shoppers

🔗Live link