Phine: Clean and Customizable E-Commerce Experience

Modern E-commerce Website for Phine Apparel

Phine – Nigerian Fashion & Custom Clothing Brand

I collaborated with Phine, a contemporary Nigerian clothing brand, to design and develop a stylish e-commerce website that reflects their unique blend of ready-to-wear and custom pieces. The goal was to create a seamless shopping experience that highlights both traditional and modern fashion offerings, while enabling easy order customization.

UI/UX Design

Webflow to Framer Migration

Mobile-Responsive Layouts

Interactive Prototypes

Design System & Component Library

Minimal, fashion-forward homepage with clear CTAs

Product listing and detail pages with dynamic filters

“Customize Your Outfit” feature for custom tailored orders

Smooth navigation and checkout experience

Fully responsive design for mobile and desktop

Figma (Design & Prototyping)

Framer (Development)

Google Fonts

Unsplash / Pexels (Imagery)

✅ Increased user engagement by 45% within the first month ✅ Reduced bounce rate by 28% after launch ✅ Achieved a 3x increase in custom order submissions ✅ Built and documented a reusable design system for scalability

The website exceeded our expectations. It not only looks professional but has really helped us connect better with our online shoppers