Website design for luxury fashion brand

Hugo Bourgeois

UX Designer
Web Designer
Figma

About the client

DAL is a Saudi luxury brand of modest fashion, characterized by its use of pastel tones, bold embroideries and tribal motifs.

My services

Design of responsive e-commerce website

Focus on the sales funnel to minize dropout rate at checkout

I created an elegant e-commerce website that gives ample room to the photos and lets the products express themselves.

Desktop homepage preview
Desktop homepage preview
Product page, category page & signup page preview
Product page, category page & signup page preview

Special attention was paid to the conversion funnel, with dedicated components designed to reduce the dropout rate throughout the checkout steps.

Preview of the purchase funnel
Preview of the purchase funnel
Preview of mobile version
Preview of mobile version

The logo and primary color were provided by the client. The website is currently in development.

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