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Website design for luxury fashion brand
Hugo Bourgeois
UX Designer
Web Designer
Figma
About the client
DAL is a Saudi luxury brand of modest fashion, characterized by its use of pastel tones, bold embroideries and tribal motifs.
My services
Design of responsive e-commerce website
Focus on the sales funnel to minize dropout rate at checkout
I created an elegant e-commerce website that gives ample room to the photos and lets the products express themselves.
Desktop homepage preview
Product page, category page & signup page preview
Special attention was paid to the conversion funnel, with dedicated components designed to reduce the dropout rate throughout the checkout steps.
Preview of the purchase funnel
Preview of mobile version
The logo and primary color were provided by the client. The website is currently in development.
Partner With Hugo
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