DAL is a Saudi luxury brand of modest fashion, characterized by its use of pastel tones, bold embroideries and tribal motifs.

Design of responsive e-commerce website

Focus on the sales funnel to minize dropout rate at checkout

I created an elegant e-commerce website that gives ample room to the photos and lets the products express themselves.

Special attention was paid to the conversion funnel, with dedicated components designed to reduce the dropout rate throughout the checkout steps.

The logo and primary color were provided by the client. The website is currently in development.