As the Social Media Manager and Content Creator for the Ministry of Trade, I was asked to refresh their social media strategy with a focus on Instagram. The client requested enhanced content that focused on carousels, educational content, and trending shareable content that showcased the product offerings and what sets them apart.

➡️ Content Revitalization: Implementing a full feed refresh to create a cohesive and aesthetic Instagram presence.

➡️ Educational Content: Creating informative posts and carousels that explain regulations and make it easy for the public to request business permits.

➡️ Trend Engagement: Leveraging current social media trends to produce trending, shareable content that showcases products in a relevant and engaging way.

✔️Creating a visually appealing grid that reflects the government’s effectiveness in terms of ease of obtaining permits and the information required to apply for business permits.

✔️Created and scheduled educational and engaging Reels that aligned with current trends and audience interests.

✔️Produced high-quality images and graphics that showcased products while providing value through educational insights.