Trailhead Roasters sought to establish a compelling brand identity that resonates with both outdoor enthusiasts and coffee lovers alike. The goal was to create a brand system that evokes the warmth, adventure, and spirit of the great outdoors while remaining approachable and inviting for the more “indoorsy” type. The project involved a ground up visual identity including logo design, brand design, and packaging design. Each design element was crafted to be warm, rustic, and tranquil, reflecting the brand’s connection to nature while also feeling contemporary enough for today’s consumer.