Brand identity for Sunny Park, a New York deli inspired pop up restaurant uniquely situated in the heart of Dubai. Sunny Park’s new identity draws inspiration from classic New York delis, capturing the essence of their iconic style and atmosphere. Charming signage, vintage typography, and classic deli color palettes come together to create a nostalgic yet contemporary experience for patrons. The fusion of these styles aims to evoke a sense of familiarity and novelty, making the deli a unique destination in the city. This project aims to create a space where the past and present coexist harmoniously, providing a dining experience that is both comforting and exciting for all.