Linger, a trifold media and creative brand, focuses on the dire need for thoughtfulness within the digital industry.
“Moments are inherently fleeting. Life so often feels like we are rushing through everything. The haste consumes us.” (Linger 2021)
My goal in creating this branding was to keep Linger’s mission direct and simplistic. Bold, yet approachable. My process centered around these questions: Is it natural? Is it authentic? Does it convey wonder?
With this mission in mind, the design and color create an elevated, child-like curiosity that promotes this thoughtfulness.
