UI/UX Design and Branding for AI Marketing Platform - SaaS

It simplifies sell-in and sell-out processes, generates data-driven campaign proposals and tracks campaign performance in one place.

Work I've done:

I analyzed all files, documents, and materials a client sent to me in order to familiarize myself with the platform’s concepts, objectives, users, and their functions. With this information, I created the Information Architecture (IA) which outlines system features, platform pages, and their relationships.

Handled the entire design process, starting with wireframing core pages and advancing to high-fidelity clickable prototypes. At the same time, began work on a design system which encompassed stateful UI components, color palette, and typography.

3. Created a simple, geometry-based logo and developed comprehensive brand guidelines, documenting the brand’s visual rules, do’s and don’ts, and usage recommendations in a structured PDF guide.

Designed a landing page to showcase the company’s key features and guide users towards requesting a product demo.

Created a set of 20+ master slides for consistent, repeatable use in company presentations.