We developed a series of fictional tarot cards, each designed to convey a different benefit of working with BLN—support, clarity, confidence, and more. While the final spread of the year paid homage to classic tarot archetypes (The Magician, The High Priestess, The World), the rest of the series introduced original cards like The Bridge, The Bloom, The Anchor, and The Mirror. Each card became its own moment of storytelling, tying abstract concepts back to BLN's value as a partner.