Themed Animations for RCN Capital Events

RCN Capital sponsors networking events at industry tradeshows, and the graphics team works together to create collateral that makes each event feel like a seamless, branded experience. Many of these events have unique themes tied to their venues, which calls for hyper-individualized animations to match.

One of our tradeshows this year was held at The Bottled Blonde, a western-themed bar in Scottsdale, AZ. The other took place at the F1 Arcade in Las Vegas, NV. My job was to bring both to life through animation loops that would play on TVs throughout each establishment, raising brand awareness for RCN & our co-sponsors.

The goal for both of these animations was to create brand awareness through visually interesting animations, without making the audience over-aware.

Each animation needed to feature RCN's logos prominently, but with intentional pacing. For the racing loop especially, we built in longer logo holds between animated sequences so the visuals wouldn't feel relentless & overstimulating in an already high-energy environment. The result was a rhythm that occasionally caught the audience's eye without competing with the event itself.

Tradeshow collateral at RCN is a collaborative effort across the marketing and design departments, with different team members owning different pieces of the project. For these events, I served as lead animator, taking the initial concepts from the marketing team and bringing them to life.

I worked closely with the event coordinator through multiple rounds of iteration to finalize animations that matched our collective vision: on-brand, on-theme, and perfectly paced for the environment they'd live in.

Both animations were delivered digitally to the venues and played on TVs throughout each networking event, contributing to a cohesive branded experience for attendees. They did exactly what they were designed to do: elevating RCN's presence without monopolizing the room.