Loyalty & Rewards Mobile App
Rushabh Koradia ⚡️
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Posted Jan 22, 2025
Built a gamified loyalty app for a mall chain, boosting retention by 26% & customer growth by 18% with instant rewards, in-app games, and campaign automation.
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Loyalty & Rewards 🎁
Discounts • Games • Marketing Campaigns
⚛️ The Client
To create a mobile-first loyalty and rewards app that boosts customer retention, increases new customer acquisition, and drives repeat visits through gamified experiences, marketing campaigns, and instant rewards.
⚛️ Scope
Mobile App Development - iOS & Android
Gamification Systems – Points, Leaderboards, Daily Challenges
Reward Engine – Coupons, discounts, and exclusive offers
Campaign Management Dashboard for mall marketing teams
Push Notification System for real-time engagement
⚛️ About Project
Duration ~3 weeks (including testing & deployment)
Team Size - 4 people
⚛️ The Challenge
The client needed a single platform to:
Incentivize repeat visits without heavy ad spend
Run seasonal campaigns quickly across all stores
Reward customers instantly for completing actions (shopping, social shares, referrals, etc)
Increase retention rate by 20%+ within the first quarter
⚛️ The Solution
Design
Created a visually vibrant interface matching the mall’s festive, retail energy
Intuitive UX with one-tap reward redemption and gamified progress bars
Dynamic banners for promotions, auto-updating from the marketing dashboard
Development
Built with React Native for cross-platform speed & cost efficiency
Integrated real-time reward engine connected to POS systems
Added QR code scanning for in-store engagement and reward unlocking
Key Features
Gamification → Spin-the-Wheel, Scratch Card, Trivia Quizzlets
Instant Rewards → Digital coupons & discounts redeemable in-store
Campaign Automation → Schedule and launch mall-wide promotions in minutes
Analytics Dashboard → Track customer visits, redemption rates, and ROI in real time
Push Notifications → Personalized offers triggered by location and shopping history
Spin the Wheel, Referral, Store, Login
Scratch Card, Survey, Bill Scan, Profile, Network Error
Shop & Win, Location Access & Selector, Points Wallet
Coachmarks, OTP Verification, Coupon Search, Tier Upgrade, Media Interaction
⚛️ Impact & Results (First 3 months)
Retention Rate ↑ 26%
New Customer Acquisition ↑ 18% via referral & in-app campaigns
Average Spend Per Visit ↑ 12% due to upsell offers inside the app
Over 30K coupons redeemed and 50K+ app installs
We’ve never seen our customers so engaged. The app makes rewards instant, campaigns easy to run, and the ROI speaks for itself. It’s now the center of our marketing strategy."
— Mall Marketing Head
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