Contemporary Sneakers Design for COLLEVE

Design for a Contemporary Sneakers Brand

COLLEVE, a Korean brand transcending gender boundaries, curates high-quality, Italian-crafted sneakers with a distinctly urban and modern sensibility. Their collections, born from the hands of skilled Italian artisans, showcase premium leathers and a sophisticated interplay of neutral and vibrant hues, with meticulous attention paid to every design detail.

My approach focused on achieving a refined equilibrium between enduring design principles and contemporary trends. Each silhouette was conceived with an emphasis on modern aesthetics, the selection of superior materials, a nuanced color story, and the integration of subtle yet impactful metal accents

Conceptualization through Sketching: Immersing myself in COLLEVE's cool and urban brand identity, I initiated the design process by generating concept sketches. These initial explorations strategically navigated the space between contemporary appeal and lasting style, laying the foundation for the brand's distinctive aesthetic.

Development of Tech Packs : In close partnership with the brand owner, I provided focused consultancy to ensure the realization of a high-quality product with a modern edge.I developed comprehensive tech packs, providing all necessary specifications for accurate sample making.

Materials selection and color matching: A significant part of the process involved selecting materials for texture and look, and creating an interesting combination of neutrals and vibrant shades to achieve a unique and memorable look.

Guidance on Unique Accents: Elevating the design with distinctive details.

Project Scope: My responsibilities encompassed Shoe Design, Materials Selection, Color Palette, Technical Specification, and Design Consultancy.