ÉLAINE

By providing eco-consciously-made products and being an advocate of ‘living with clarity,’ ÉLAINE aims to communicate the ideologies that serve as the focal point of their establishment and help inform their brand choices and decisions.

The name Élaine(pronounced “a-lane”) means ‘Light,’ an important mental cue that aided in conceptualizing the brand’s visual language.

High-exposure lighting, botanical shadows, a monochromatic color palette, and intentional minimalism help capture and convey the brand’s ethos and character.

Vivre avec clarté translates to ‘Living with clarity’ or ‘Live with clarity,’ a phrase that precisely and succinctly encapsulates the brand’s philosophy.

To ‘live with clarity’ is to be clean, clear, and tranquil; to have a healthy internal, external, and surrounding space.