Brand Identity Development

I developed the complete visual identity for the brand, including the logo design, typography selection, color palette, and a comprehensive set of graphic rules and guidelines.

In addition to establishing the core identity, I also created all the supporting brand materials such as clothing etiquettes, name cards, hang tags, and the layout for the product catalogue. Every element was carefully crafted to maintain visual consistency and reflect the brand's aesthetic across all touchpoints.

Brand Name: Lukas Christ Industry: Fashion & Apparel Target Audience: Style-conscious individuals aged 18–35 who value quality, self-expression, and trend-forward designs.

Brand Essence: A bold blend of modern edge and timeless elegance. Lukas Christ redefines everyday fashion by merging minimalist aesthetics with a bohemian flair. Every piece is crafted to empower confidence and reflect individuality.

Authenticity: Celebrating real people and personal style.

Innovation: Forward-thinking design and materials.

Sustainability: Conscious fashion with a low environmental footprint.

Inclusivity: Styles and campaigns that embrace diversity.

Tone of Voice: Confident, refined, and aspirational—with a touch of rebellious cool. The brand speaks like a trusted style insider who knows the trends but never chases them.

Logo: Sleek, minimal typography with subtle character.

Color Palette: Neutral base with seasonal accent tones.

Typography: Modern sans-serif fonts paired with elegant serif headlines.

Imagery: Editorial-style photography with strong natural lighting and clean backdrops, emphasizing texture, movement, and attitude.