3D Fashion Campaign & Lookbook Design

A hybrid fashion campaign developed for Lukas Christ, combining original photography with 3D spatial design.

Starting from real campaign imagery, I reconstructed the visual environment digitally, placing the photographs inside a series of reflective spaces built with mirrors and layered perspectives. This process allowed the garments to exist within a new dimensional setting while maintaining the authenticity of the original shoot.

The project expands the traditional lookbook format into a broader visual campaign, including both still imagery and motion. Through the interplay between photography and 3D environments, the work explores new ways of presenting fashion collections in digital space.

thanks for watching

eccherpaolo@outlook.it