Future is Now Coalition: Digital Marketing Achievements

Since November 2022, I have been the Lead Marketing Associate for Future is Now Coalition, a not-for-profit organization launched in January 2023 that is related to civic tech and social impact. I have achieved so much for the organization and used my research, administrative, and project management skills along with my marketing, communications, PR, and writing skills to work with departments across the organization on a variety of special projects.

Because I signed an NDA when I was hired, I am limited in what I can share with you. However, one of my greatest achievements for FiNC was the creation of a drip campaign consisting of a series of three emails sent to first-time donors to thank them for their donation, teach them more about how FiNC came to be and what we are all about, and compel them to continue to donate and remain involved with the organization. Though I wrote all three emails in the campaign, the Head of Marketing sent out the emails and has been monitoring the metrics related to the campaign for almost two years. What I do know, and am allowed to share, is that this email campaign has been a lot more successful than expected. The first round of emails sent out was very successful, meeting or exceeding all set metric/KPI goals by up to 10%. The majority of recipients opened and read all three emails in the drip campaign, and many either donated at least one more time or became monthly donors. Though I unfortunately cannot share these emails as examples of my email marketing skills, based on these results, I utilized my storytelling, marketing, content and copywriting skills along with my knowledge of FiNC's mission, civics, democracy, and political issues to craft interesting, persuasive email pieces that drew in our readers and caused them to want to learn more about- and donate more to- FiNC.

As Lead Marketing Associate, all social media posts have to be proofread, edited, and fact-checked as well as approved by either the Head of Marketing by myself, which has allowed me to learn how to alter the writing in social media posts to our brand's voice. I also created posts across all major platforms, including three of the most successful posts in FiNC's history. The attached document has examples of three posts I created- one on Twitter/X, a carousel post for Instagram, and a short video for TikTok. This exemplifies my ability to create a wide range of social media posts for all major platforms aimed at our target audience with brand mission and voice at the center.

I played a large role in creating and/or proofreading, editing, and ensuring the SEO-friendliness of the written content on FiNC's website (www.futureis.org).

No matter what industry you are in, what your digital marketing goals are, or who your target audience is, I am certain that I can utilize my ever-evolving diverse skill set (keep in mind that all content is based on FiNC's digital marketing strategy, which I helped to develop) to help you raise brand awareness and engagement as well as generate and convert leads through crafting top-notch marketing/communications/PR/branding strategies, campaigns, and content and copy such as social media posts (and overall social media management across all major platforms), email marketing, website content/copy, blogs, articles, ads, press releases- let's work together to take your marketing (both traditional and digital), communications, PR, and profits to new heights!