Late Night Bites enlisted my expertise in revamping their brand presence, starting with a comprehensive overhaul of their Instagram page. The first phase involved crafting a new logo, transforming their previous simplistic design into a professional and visually striking emblem that aligned with their brand identity. Transitioning from a plain text to a stylized logo featuring L8 Nite Bites on an orange background, the new design instantly elevated their visual identity.
Logo Before
Logo After - Orange Background
Logo After - White Background
Next, I curated engaging social media content tailored to Late Night Bites' audience, emphasizing their signature orange color scheme for consistency and brand recognition. This included dynamic food photography showcasing their menu offerings against vibrant orange backdrops, along with strategic promotional posts highlighting new menu items and fostering a personal connection with the audience by featuring the owner. By fostering community engagement and reinforcing the brand's unique identity, the revamped Instagram presence effectively enhanced Late Night Bites' online visibility and customer relations.
