Digital brand strategist | PIRATE Summit by Veronica CastellanoDigital brand strategist | PIRATE Summit by Veronica Castellano

Digital brand strategist | PIRATE Summit

Veronica Castellano

Web Designer

Content Writer

Social Media Manager

Asana

Canva

Instagram

WordPress

Company: PIRATE Summit

About the company

Founded in 2010, PIRATE Summit is a conference specifically designed for entrepreneurs on their journey. It focuses on real life experiences, authentic connections, peer learning, and is characterized by its festival-like atmosphere. Every year +1.000 worldwide participants join!

My job

Defined a marketing plan, and curated content (copy, SEO, graphics, blog, emails) across the website and 4 social channels (LinkedIn, Twitter, Instagram, Facebook), ensuring a cohesive brand identity.

Designed +300 graphics and created content to promote company’s event and build brand reputation, growing combined impressions by +200K, following by +2K, net sales by +50K, event participants by +700, website visitors +1K daily.

Tracked, analyzed, and reported weekly analytics and KPIs to CEO.

Tools used

Canva, Meta Business Suite, Wordpress, SEO, Asana, Google sheets, Google Analytics.

Tip: Try to keep this description brief and under 150 words by highlighting the best parts of this project— recruiters don’t spend much time reading detailed descriptions! 💪

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Posted Nov 3, 2022

Everything about the brand online: social media management, content creation, ads, blog, web and graphic design.

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Clients

PIRATE Summit