Upost / Branding & App Design 📦🌍

Sergio Past

Brand Designer
UX Designer
UI Designer
Adobe Illustrator
Adobe Photoshop
Figma

Upost / Branding & App Design 📦🌍

The Upost project focused on creating a comprehensive brand identity and designing a user-friendly mobile app for this Ukrainian startup, which simplifies finding the best parcel delivery services worldwide. The goal was to develop an intuitive interface that makes it easy for users to navigate and select delivery options.

Key Enhancements:

Brand Identity Creation: A cohesive brand identity was developed, including a logo and visual style that reflect the innovative and accessible nature of the service.

Intuitive App Design: The mobile app was designed with a focus on user-friendliness, ensuring that users can easily find and compare delivery services.

Standardized Parcel Sizes: Unique size references, such as a shoebox, carry-on luggage, backpack, and iPhone box, were introduced to make selecting parcel sizes more intuitive and relatable.

Upost now offers a seamless experience for users looking to find the best delivery options, combining functionality with an easily navigable design.

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