Managing a dual-audience soical media

Managing a dual-audience soical media marketing for a real estate brand — commercial and residential on one feed, without diluting either. The challenge: how do you make people fall in love with a location before they even see the unit?

What I owned end to end: → Ideation & Strategy — instead of a feed full of "3BHK available" posts, built a grid that mixes lifestyle, nature, and community content with property and business listings so the brand feels like a part of Goa, not just a seller in it → Content Creation — reels of Goa's landscapes, local culture, and everyday moments alongside high-design property carousels for both commercial and residential listings → Execution — a cohesive grid aesthetic (this matters more in real estate than most niches a scroll-through of the profile is the pitch) with consistent branding across every post → Paid Ads (Meta) — targeted campaigns split by intent: investors and business owners for commercial spaces, families and buyers for residential