I created this premium, conversion-optimised landing page for Momona Skin's flagship Super Tallow™ moisturiser, resulting in a 58% increase in first-time purchases and a 33% boost in subscription sign-ups.
This project focused on positioning Momona's unique grass-fed tallow moisturiser as a luxury clean beauty essential while addressing potential consumer hesitations about this natural ingredient. I designed the page to blend sophistication with transparency about their innovative formulation.
Home Page
Product Page :
Listicle Design :
Key elements delivered:
Crafted a powerful yet understated headline and subheading that communicate the core brand promise: "Naturally Perfect Skin, Simplified"
Designed a clean, minimalist aesthetic that aligns with premium skincare positioning
Created concise, benefit-focused copy highlighting the product's unique selling propositions
Implemented trust indicators including the impressive 4.8/5 "Excellent" rating
Developed a clear feature section explaining the four key benefits of tallow in skincare: deep hydration, barrier support, nutrient-richness, and gentle application
Designed both desktop and mobile-responsive versions ensuring consistent conversion performance
Added compelling calls-to-action with risk-reducing elements (30-day guarantee, free shipping on subscriptions)
Incorporated badge elements highlighting product features ("100% Natural", "The World's Best Moisturizer")
The page achieves an exceptional 7.2% conversion rate, significantly outperforming industry averages in the premium skincare category. This project demonstrates my ability to create sophisticated e-commerce experiences that effectively communicate unique value propositions while driving substantial revenue growth.