Gamified Credit Experience for Quickcheck by Catarina BorgesGamified Credit Experience for Quickcheck by Catarina Borges

Gamified Credit Experience for Quickcheck

Catarina Borges

Catarina Borges

Credit Gamified Journey

The Challenge

Quickcheck offered small loans via a mobile app, increasing user limits over time based on repayment behavior. However:
Users didn’t understand how to qualify for higher loans;
Frustration led to drop-off after a few repayment cycles;
Default rates remained high despite frequent use.
We saw an opportunity to educate users, create a sense of progress, and build long-term financial habits—all while aligning with business goals of reducing risk and increasing retention.

Project goals

Extend user lifecycle, improve repayment rates, and reduce default risk through a transparent, gamified credit experience.

My Role & Scope

As both Product Owner and Product Designer, I was responsible for:
Product discovery, competitive benchmarking, and user research;
Defining MVP with technical and business constraints in mind;
Coordinating sprint planning, backlog grooming, and delivery across teams;
Designing user experience and UI using Quickcheck’s design system;
Monitoring success metrics and planning iterations.
I also led bi-weekly roadmap sessions with stakeholders and kept cross-team alignment across Product, Tech, Marketing, Support, and Credit Risk.

Outcomes

46% of users said they were “very happy” with Quickcheck
-50% drop in user complaints about loan progression
Users with access to this feature had lower default rates;
Extended user lifecycle, reducing churn and increasing trust;
Introduced a strategic differentiator in a competitive fintech space;
Provided foundations for future growth, including KYC upgrades and deeper personalization.
Like this project

Posted Jul 1, 2025

Developed a gamified credit experience to improve user retention and reduce default rates for Quickcheck.