Grew Steerus’ Instagram from 250 to 2.5K+ in the EdTech Niche

Steerus is an award‑winning US‑based workforce development startup helping students and professionals build the soft skills employers say can make or break careers. Their online academy and marketplace were already recognized by institutions and conferences, but their Instagram presence wasn’t yet matching the credibility and impact of their product.

Over 3 months, I managed Steerus’ Instagram to position them as a trusted, approachable EdTech brand. I created and uploaded almost all posts and stories using Canva, wrote captions, and researched relevant hashtags to reach students, job‑seekers, and educators. Alongside content, I handled DMs, comments, and likes to keep conversations active. By combining educational, value‑driven content with consistent community engagement, I grew their Instagram from around 250 to 2.5K+ followers organically and increased overall engagement, helping their social presence better support their mission and credibility.

3 months of Instagram account management for Steerus

Content planning and creation of posts and stories using Canva

Captions and hashtag research to reach education and career‑focused audiences

Community management: DMs, comments, and likes

Organic follower growth from ~250 to 2.5K+ with higher engagement