Grew Steerus’ Instagram from 250 to 2.5K+ in the EdTech Niche
M. SHAH
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Posted Feb 13, 2026
Managed Steerus’ Instagram for 3 months, creating Canva content, handling community, and growing followers from 250 to 2.5K+ organically in the EdTech space.
Case Study: Steerus – Growing an EdTech Brand’s Instagram from 250 to 2.5K+
👉About the project
Steerus is an award‑winning US‑based workforce development startup helping students and professionals build the soft skills employers say can make or break careers. Their online academy and marketplace were already recognized by institutions and conferences, but their Instagram presence wasn’t yet matching the credibility and impact of their product.
Over 3 months, I managed Steerus’ Instagram to position them as a trusted, approachable EdTech brand. I created and uploaded almost all posts and stories using Canva, wrote captions, and researched relevant hashtags to reach students, job‑seekers, and educators. Alongside content, I handled DMs, comments, and likes to keep conversations active. By combining educational, value‑driven content with consistent community engagement, I grew their Instagram from around 250 to 2.5K+ followers organically and increased overall engagement, helping their social presence better support their mission and credibility.
Deliverables
3 months of Instagram account management for Steerus
Content planning and creation of posts and stories using Canva
Captions and hashtag research to reach education and career‑focused audiences
Community management: DMs, comments, and likes
Organic follower growth from ~250 to 2.5K+ with higher engagement
I enjoyed working with Shah. He is responsive and responsible - he does the work that he has signed up to do.
L M.