Refresh of website appearance for Graduate Entrepreneur

Graduate Entrepreneur is a Venture Capital fund that empowers founders to elevate their business by providing capital & coaching to the entrepreneurial ecosystem of Rotterdam & Delft. Backed by over 100+ alumni, they manage an pre-seed & seed fund and investing in over 15 startups each year. The website, however, was facing usability issues in and lacked in responsiveness to different devices. Overall we received positive feedback about our branding appearance, but we saw great potential in alternative use of font & colors.

Our goal was to redesign the website, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.

The redesign of Graduate Entrepreneur's website presents a multifaceted challenge, necessitating a comprehensive overhaul to address critical issues prevalent in the existing platform.

The primary concerns include: Navigation Enhancement, User flow optimization, Bug rectification, Color and Branding Revitalization & limited use of branding elements

In essence, the design process is not only about rectifying the shortcomings of the old website but also about crafting a revitalized digital presence that aligns seamlessly with Graduate Entrepreneur's mission, captivates the audience, and sets the stage for a compelling investment journey.

The redesigned website features a clean, clutter-free interface, making it easier for users to navigate and access the service Graduate Entrepreneur provides.

The feedback from the website was in terms of appearance really good and users were very satisfied with the new branding and use of font & colour.

The redesign of Graduate Entrepreneur's website successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed website for founders & alumni.